Standardize
Define your taxonomy once — sources, mediums, products, channel mappings — and every link follows it. Guided fields replace free-text guesswork, so campaign data stays consistent across brands, regions, and teams.
UTM governance for marketing teams
Campaign tagging done right.
UTMPlus Builder is where your team creates tracking links: one shared naming standard, every destination URL verified before launch, and click analytics on every link.
https://example.com/spring-launch?utm_source=newsletter&utm_medium=email&utm_campaign=spring-launch-pro&utm_id=id.42
- Source
- Picked from your approved list
- Medium
- Consistent across every team
- Campaign
- Named by your convention, not by hand
- Campaign ID
- Assigned automatically, never typed
Validate
Small tagging errors turn into broken attribution and wasted spend. Every destination URL is tested the moment it's complete, with a live status flag — so broken links are caught at creation, not in next month's report.
Analyze
Turn any campaign link into a short link with built-in click tracking — served from your own branded domain if you like — and follow performance across campaigns in one analytics dashboard.
Trust every link you launch
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